MKT 1210
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MKT 1210 - Marketing Research (3 cr)
Course Title
Marketing Research
Description
"Emphasis on the use of scientific research methods to strengthen marketing effort. Media, sales promotion and product opinion research, industrial and institutional research and elementary statistical applications. Practice in preparing formal and informal research reports."
Prerequisites & Corequisites
029123
Is this a liberal arts and sciences course?
No
Pathways Category
Regular Non-Liberal Arts
Is this always a writing intensive course?
No
Minimum
3
Max
3
Academic Progress Units
3
Name
Lecture