Web Traffic and Analytics
Download as PDF
Overview
Subject area
COMD
Catalog Number
3563
Course Title
Web Traffic and Analytics
Description
In this course students will learn how to effectively direct traffic to a website. Topics will include implementing Web Analytics, Search Engine Optimization, and Search Engine Marketing. They will analyze data and assess reports on traffic to web sites; learn to write content to rank for key search terms, and to choose appropriately, and implement the best strategies that help to drive traffic to websites.
Pre- or Corequisite
030504
Liberal Arts
No
Department(s)
Credits
Minimum
3
Max
3
Components
Name
Laboratory
Contact Hours
2
Name
Lecture
Contact Hours
2